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Iron Man set to Enthrall BURGER KING® Customers
Dubai, United Arab Emirates: Following in the footsteps of its super-cool summer promotions, BURGER KING® is all set to bring the excitement of Iron Man to its restaurants across the UAE, beginning 1st May.
In celebration of the movie’s debut in the UAE, BURGER KING® will be offering an exclusive range of toys with the purchase of every BK™ Kids Meal. Customers will receive one of six Iron Man themed toys including On-the-move Iron Monger, Build-an-Iron Man, Balance Blast Iron Man, Eye Tech Iron Man, Blast away Iron Man and Power Punch Iron Man.
“Iron Man is one of the most anticipated movies of this year and we are confident that our promotion will add to the excitement of the movie and be loved by children in the UAE,” said Yasser Abdel Azim, director of Marketing and Business Development for First Food Services L.L.C., the BURGER KING® franchisee in UAE.
Iron Man revolves around the story of Tony Stark, a billionaire industrialist and genius inventor, who is kidnapped and forced to build a devastating weapon. Instead, using his intelligence and ingenuity, Tony builds a high-tech suit of armor and escapes captivity. When he uncovers a nefarious plot with global implications, he dons his powerful armour and vows to protect the world as Iron Man.
About BURGER KING® Middle East
BURGER KING® Middle East is managed by HANA International Company Ltd. and operates more than 180 restaurants around the region through local Arab franchisees who are committed to serving their guests great tasting fire-grilled WHOPPER® sandwiches. In the Middle East, all BURGER KING® pure beef and chicken patties are 100% Halal and the vegetables used in BURGER KING® products are fresh and locally sourced.
About Burger King Corp.
The BURGER KING® system operates more than 11,290 restaurants in all 50 U.S. states and in more than 69 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about Burger King Corp., please visit the company’s Web site at www.burgerking.com.
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