
In 1954, James McLamore and David Edgerton opened their first
BURGER KING® restaurant in Miami, Florida. These visionaries
had extensive experience in restaurant business and a shared belief
in the guiding principle of offering reasonably priced quality
food, served quickly, in attractive, clean surroundings. Our Vision
today
honors their original vision.
The great success of the early restaurants made the BURGER KING® concept
a natural for selling franchises. The concept spread rapidly throughout the
1960s and in 1963 the first international franchise restaurants opened in
Puerto Rico.
While the vision for the BURGER KING® brand hasn't changed over
time, our restaurants have.
The early BURGER KING® restaurants distinguished themselves
from others by their self-serve ordering and outdoor patio
seating. Burger King Corporation
pioneered dining rooms in the fast food industry when it began to enclose
its patio seating in 1957. For the first time, fast-food customers
could comfortably
eat their food at a table inside a restaurant. Burger King Corporation demonstrated
its innovation again in 1975 when it began to offer drive-thru service at
its restaurants, appealing to increasingly mobile and time-conscious
consumers.
BURGER KING® success is not hidden in some secret sauce. It is no secret
at all that we fire-grill our burgers to perfection. The grill marks are there,
just like when you BBQ at home. A burger is only as good as the high quality
ingredients that make it. Red, ripe tomatoes, fresh lettuce and onions, crunchy
pickles. And our quest for perfection does not stop with quality ingredients.
Friendly employees, clean surroundings, new and exciting products.. It is all
about making the BURGER KING® experience the best it can be.
|